Sony Bravia XR-55X90K 55-Inch 4K HDR Full Array Smart Google TV

Sony Bravia XR-55X90K 55-Inch 4K HDR Full Array Smart Google TV

4K Full Array LED

Whatever you're watching, you'll see it upscaled close to 4K8 quality thanks to our unique Cognitive Processor XR™. Our Full Array LED, expertly controlled by our unique technology, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. You'll enjoy pictures enhanced with real-life depth and contrast.

Cognitive Processor XR™

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. Images are cross analyzed and cleaned, especially around the focal point, to give real-life depth, extraordinary contrast and beautifully vivid colors.

XR Triluminos Pro

Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. It can detect color from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.

4K XR Smoothing

XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.